July 10th to 13th, 2023
Transamerica Expo Center
São Paulo - SP - Brazil
July 10 to 13, 2023
Transamerica Expo Center
São Paulo - SP - Brazil
The Fair
Trade show focused on home consumer goods, housewares, décor & design.
Latin American Housewares brings suppliers and local brands of the sector searching for new market
opportunities, business, networking and sales growth.
The fair will bring together retailers of all sizes, importers, distributors, specialized buyers, corporate
market, e-commerce and marketplaces specialists.
Come join us and take the opportunity to increase sales and create new business partnerships.
Sales channels
- Retail of all sizes
- Distributors
- Manufactures
- Wholesalers
- Home centers
- Department stores
- E-commerce
- Marketplace
- Corporate Market
Visitors Profile
- Buyers
- Product Managers
- Directors
- Owners
- CEO'S
- Sales Representatives
- Supervisors
- Press
- Service Representatives
Register to the fair
Overview 2022
Use the arrows to check out the highlights and numbers of the main hall
Qualified Audience
CEO's, buyers, directors, supervisors, marketing and product managers, service representatives, press and executives of the industry.
Visitors
27
Thousand
In four days
+600 sponsored buyers that represent the strength of more than 30 thousand points of sale in the country
Regional segmentation: sponsored buyers
Investment of
R$ 2,5 millions
to the visit of
sponsored
regional buyers
LAE2022
Investment in communication
R$18 millions
Grupo Eletrolar
Pop-up Media
+28 printed articles
In the main means of communication
+500 online articles
Present in the main online vehicles
5 news channels
Totalizing more than 13 minutes of daily show
4 million viewers achieved
In 4 days of the trade show
R$8 millions
Pop-up media
Main channels
Digital media advertising
+2 millions of views
Reached on Instagram
+20 thousand new followers
(Linkedin and Instagram)
+250 thousand accesses
On Eletrolar.com
On/Offline
Advertising
R$10 million
In pop-up media
Differentials
- Targeted at specialized market
- Meeting point of the industry and retail
- Turnkey packages with complete solutions
- Strong Sponsored Buyer Program
- Opportunity to explore new segments and sales channels
- Be at the largest trade show of small and large home appliances
